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The leading solution provider for pumping, mixing and placing concrete, mortar and industrial solids ha... READ MORE
Putzmeister looks back at an eventful year and continues to grow at a steady rate
The leading solution provider for pumping, mixing and placing concrete, mortar and industrial solids has once again proven to know the market requirements and respond by delivering user friendly, environment conscious and economical features in their product range.
The leading solution provider for pumping, mixing and placing concrete, mortar and industrial solids has once again proven to know the market requirements and respond by delivering user friendly, environment conscious and economical features in their product range. Moreover the company closed on an eventful year by participating at Excon and presenting the right equipment
for the south Indian clientele. The exhibition was very successful and Putzmeister closed its year with a very positive growth.
Faster turnaround time of housing projects, thanks to Putzmeister’s mortar equipment
There were many activities launched by the company in 2017, but one of the most exciting one was the launch of Putzmeister’s plastering and screed machines like the MP 25, P 13 and Mixocrete. Due to the positive response in India, Putzmeister has achieved its initial sales target. The technology used in Putzmeister’s plastering machines results in a faster production of a high quality mix. Compared to manual labour, the work can be completed up to ten times faster. Considering the dynamics in affordable housing in India, the company is poised to excel in this segment.
Adapting to digital and creating a modern look
On a global level, Putzmeister subtly amended its logo and gave its elephant symbol a makeover. The modern and trendy new logo was designed in order to be applied to digital platforms and to portray one of Putzmeister’s main vision statements “Engineered for success”: wherein the company seeks to be the pioneer in all areas related to their reliability, quality and performance of products and services. Improving their image is just as important.
Putzmeister Discovery Days (PDDs) in Tier II and III cities
Putzmeister continued to welcome their clients and prospects in a very personal approach in order to support them with expert knowledge. PDDs travel from state to state and makes sure that the remotely located and highly astute tier II and III builders are targeted and well supported. According to the 2017 survey conducted with the attendees of PDDs, all respondents found the events very helpful in understanding the unique features of Putzmeister equipment. The company now targets another 30 PDD events all over India, including Nepal, Bhutan and Bangladesh.
EXCON 2017 – It’s all about being closer to the customers
The most anticipated moment of 2017 was the participation in the biggest construction event of the year, Excon. Putzmeister marked the occasion to celebrate its 10th anniversary with clients and partners, from the 12th to the 16th of December 2017 at the Bangalore International Exhibition Center, Bengaluru. Excon is south India’s largest and leading trade fair that represents all branches of the construction industry. Excon received over 40,000 business visitors and Putzmeister was able to capture over 10% of the footfall at their stall which is quite remarkable for the industry. This growing number of visitors at the Putzmeister stall reflects the expertise in qualitative equipment and service support that the company provides.
The Putzmeister bestseller BSA 1407D received a lot of enquires followed by the Truck Mounted Concrete Pump, BSF 36-4 due to its special features such as the I frame concept, which offers improved torsional properties in comparison to the fixed frames, and the 4 arm boom with the Z-fold system which ensures a low unfolding height. In addition, the OSS System (One Sided Support System) allows the telescopic legs to be securely placed in minimal spaces between obstacles. The Batching plants MT 0.5 and MT 1.0 as well as the newly launched mortar machines saw the most bookings, and the orders for 2018 look very promising.
The elephant nights are well known by now in the industry and it was not a surprise that over 1000 Putzmeister VIP guests found their way to the stall to enjoy and unwind from a hard working day. Putzmeister’s most prestigious clients were celebrated with key handover ceremonies, delicious finger food, drinks and great entertainment during these nights